On Dec 14 Pew Research Center published a report in their Internet & American Life Project, looking at how Americans find details of local businesses. The survey was carried out in January 2011 via telephone interview of 2,251 adults in the USA, aged 18 and over.When it came to restaurants, bars and clubs, 51% relied on the internet (especially search engines), 31% on newspapers (mostly print rather than online), 23% on word of mouth and 8% on local television. The results were not wildly different for information on other types of business. The thing that got picked up in the press coverage of this report was the low usage of social media (including Twitter), which was 3% for restaurants etc. and 1% for other businesses.
The report includes analyses of which demographic was most likely to use each medium e.g. those using local broadcast TV were most likely to be over 65, non internet users, earning less than US$30,000.
Rainie, L. et al (2011) Where people get information about restaurants and other local businesses. Pew Research Center. http://pewinternet.org/Reports/2011/Local-business-info.aspx
Photo by Sheila Webber: Branches against the sky, Lewes, December 2011 (photoshopped)
You have read this article Information Behaviour /
USA
with the title How Americans find local information: study. You can bookmark this page URL http://monochromaticstyle.blogspot.com/2011/12/how-americans-find-local-information.html. Thanks!
The outcomes were not fiercely unique for data on different sorts of business. Coursework The thing that got in the press scope of this report was the low use of online networking (counting Twitter), which was 3% for eateries and so on and 1% for different organizations.
ReplyDeleteExposition Empire has faith in enabling the customers to have a steady beware of each phase of their paper all the way. Dissertation Writing Service
ReplyDeleteI am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best posting.
ReplyDeletebest assignment writers online uk services
Thanks for sharing this nice post.I really liked it. Your blog is so attractive. I appreciate you for your excellent work you did for us. Get help from dissertation proposal writing services a No.1 writing company UK.
ReplyDelete