Stephens has surveyed people who started 23 Things programmes in Australia, and found (for example) that even if people didn't finish the programme, it wasn't necessarily a "fail" as they might still have used what they did learn, or return to the programme later on. Also a strong majority of those who completed said they felt confident exploring and using new technologies: confidence and curiosity were identified as partcularly notable outcomes. Therefore, the personal benefit emerges first, and organisational change may and can flow out of that. Stephens advocated ongoing organisational commitment to communication after the programme finishes, to get the most benefit.
The full paper (which obviously also covers things I haven't mentioned e.g. what he means by "transformative learning") is here: http://conference.ifla.org/sites/default/files/files/papers/wlic2012/150-stephens-en.pdf and the powerpoint linked from here: http://tametheweb.com/2012/08/12/links-for-my-ifla-presentation/
I will also mention the presentation I did about 23 Things in December 2011: http://www.slideshare.net/sheilawebber/reflecting-on-23-things-using-23-things-in-an-information-literacy-class
The picture is of a cute creature in cafe Taikalamppu, Helsinki, as the picture I took of the IFLA session was too awful to use.
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