For the UK/Irish day there are free £1 book tokens (14 million of them) that can be exchanged for one of the special £1 books, or put towards the price of another book. The 8 £1 books include ones by popular authors, such as Jacqueline Wilson. On the official website http://www.worldbookday.com there are "resources, lesson plans and activity sheets about the latest books" (and there are lot of these). World Book Day tweets at https://twitter.com/#!/WorldBookDayUK/ and Facebook page at https://www.facebook.com/worldbookday2012
Picture taken by me, in Second Life
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