How Americans find local information: study

On Dec 14 Pew Research Center published a report in their Internet & American Life Project, looking at how Americans find details of local businesses. The survey was carried out in January 2011 via telephone interview of 2,251 adults in the USA, aged 18 and over.
When it came to restaurants, bars and clubs, 51% relied on the internet (especially search engines), 31% on newspapers (mostly print rather than online), 23% on word of mouth and 8% on local television. The results were not wildly different for information on other types of business. The thing that got picked up in the press coverage of this report was the low usage of social media (including Twitter), which was 3% for restaurants etc. and 1% for other businesses.
The report includes analyses of which demographic was most likely to use each medium e.g. those using local broadcast TV were most likely to be over 65, non internet users, earning less than US$30,000.
Rainie, L. et al (2011) Where people get information about restaurants and other local businesses. Pew Research Center. http://pewinternet.org/Reports/2011/Local-business-info.aspx
Photo by Sheila Webber: Branches against the sky, Lewes, December 2011 (photoshopped)

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Cfp: Journal of Research on Libraries and Young Adults

The (American)Young Adullt Library Services Association's peer-reviewed, open-access journal, the Journal of Research on Libraries and Young Adults, has a call papers for its Spring 2012 issue on the theme of Twenty-First Century Literacies. "The issue will feature articles focusing on different twenty-first century literacies. Possibilities include information literacy, traditional literacy, multicultural literacy, transliteracy, visual literacy, media literacy, civic literacy, or economic literacy, to name a few. Contributors are invited to submit articles that focus on literacies from different theoretical, pedagogical, practical, policy and research perspectives. Guidance can also be found in YALSA’s National Research Agenda. Please contact Sandra Hughes-Hassell, editor, at yalsaresearch@gmail.com to discuss submissions and use the author guidelines." Papers are due by February 13, 2012. The journal website is at http://www.yalsa.ala.org/jrlya/
Photo by Sheila Webber: Canary Wharf, December 2011

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Reference Services Review latest

The latest issue of Reference Services Review (volume 40 issue 1) is available online. Articles include:
- Demystifying the Data Interview: Developing a Foundation for Reference Librarians to Talk with Researchers about their Data by Jake Carlson
- Training Millennials: A practical and theoretical approach by Kathleen Langan
- Video lectures help enhance online information literacy course by Ed Hahn
- Research skills development through collaborative virtual learning environments by Adrian Stagg and Lindy Kimmins
- Digital Games in Academic Libraries: A Review of Games and Suggested Best Practices Mary Julia Broussard
- Empowered Library e-Learning: Capturing Assessment and Reporting with Ease, Efficiency, and Effectiveness by George Peter Germek
It's a priced publication, the home page is at http://www.emeraldinsight.com/journals.htm?issn=0090-7324
Photo by Sheila Webber: Late flowering scabious, December 2011, Hailsham.

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